Friday, December 28, 2007
this logo was made for "Nick Gift Mangta" contest for NICK, India. as u can see, this is the evolution of a logo through numerous rejections and changes in promotion itself. started as "Merry Nickmas - gift mangta toh call Nick Santa" contest targeting to release during christmas eve. the promotion got delayed. since the contest couldn't run on the D-Day, a completely new contest was born - NICK GIFT MANGTA contest.
logo had to be made within 2 days time (logo 3). immediately got rejected. logo artists sometimes run out of ideas in pressured environments just like a peacock will refuse to mate at gunpoint hence depriving us of the beautiful feather display.
something was lacking in - logo 3, the artist & colleagues cudnt find it for many hours. probably bcoz of CL-OD (CONTEST LOGO OVERDOSE). the "Nickness" was missing. the artist, after lots of perspiration, finds the answer in its own vicinity - the answer lies in SPONGEBOB SQUAREPANTS.