Friday, December 28, 2007


this logo was made for "Nick Gift Mangta" contest for NICK, India. as u can see, this is the evolution of a logo through numerous rejections and changes in promotion itself. started as "Merry Nickmas - gift mangta toh call Nick Santa" contest targeting to release during christmas eve. the promotion got delayed. since the contest couldn't run on the D-Day, a completely new contest was born - NICK GIFT MANGTA contest.

logo had to be made within 2 days time (logo 3). immediately got rejected. logo artists sometimes run out of ideas in pressured environments just like a peacock will refuse to mate at gunpoint hence depriving us of the beautiful feather display.

something was lacking in - logo 3, the artist & colleagues cudnt find it for many hours. probably bcoz of CL-OD (CONTEST LOGO OVERDOSE). the "Nickness" was missing. the artist, after lots of perspiration, finds the answer in its own vicinity - the answer lies in SPONGEBOB SQUAREPANTS.

new NICKELODEON contest logo

Wednesday, August 15, 2007

Sunday, July 29, 2007

Vulture Recipe: guide to cook a delicious vulture


conceptual art for the model animation film "LOOP". Medium of drawing: colour pencils. we tried our best to achieve the lighting & feel of the art. I think the films' quiet close to the sketch. or even better.

Saturday, July 28, 2007

mechanic in outer space

Caricature of a Motor Mechanic In Ahmedabad, Gujarat. Drawn using pencil, Camel's permanent black ink & Nirmal's dry water colour.

Screen Shots from the film - "LOOP"

big-lip man enters the house of horror

the big-lip-man ready to cough out two axes

two axes hits the ceiling and blood starts to drip. one of the most difficult scenes to do in the film.

chameleon just caught a brain!

the clock from where the chameleon appears. the clock is made of corrugated paper, the hammer thermocol & skulls are made of M-Seal.

Credit page of the film. One of the brain-characters from the film. seen here riding the canon that shoots the big-lip-man!

the brains are made of wires which forms the entire structure with thermocol. teeth are M-Seal. jaw can be open & closed with ease.

Making of "LOOP"

This photograph was taken at 2:30am in the morning 2004 after the last shot of "LOOP", a model animation film shot in 4 days. one of the most memorable working experiences with a 'scattered team'.

from left to right - The Real Slim Sethi (he has to make it obvious that the shoot was tiring), Alfred E. Neumen & Pali(nominated for best moral support & dissapearing act).

"Loop" is an experimental model animation film shot in 4 days by 3 'Animation Film Design' students - Prateek Sethi, Longbir Ingti Kathar & Amrapali Hazra at NID, Ahmedabad in the summer of 2004. it took 2 weeks for pre-production & production before shoot. these would be - cooking up the story, storyboarding, model making, set building etc. was executed fast.

The film explores the possibilities of model/clay animation. the story was written to fit this criteria. the story is about a schizophrenic man & his hallucinations in a room combined with dialogues from "The Fountainhead". as this was the 1st model animation project for all 3 of us, we were pretty excited & nervous.

we had to device many contraptions as the story was very demanding. like the "chameleon-clock" sequence where the clock strikes 12 & a chameleon appears from within the clock, extends its long tongue to lick clean the blood splattered on the wall & go back the same way. the chameleon was way bigger than the clock, so we used "flexi-stand"(metallic table lamp stand that can be bent in any direction) for the body. made replacement head models. stands for the extra long tongue.

Thursday, July 19, 2007

jump moron!

chilling with alphabet friends

this logo was made for NICK, India. i used adobe illustrator. NICK is a television channel for kids. the logo was meant for a contest in which 4 kids from different parts of india will be chosen for a "NICK music video". Therefore the 4 stars & the crown to symbolize victory over other contestants.

initially, it was decided that the 5 circles above the crown be only 4 b'coz there were only 4 winners but then somebody in the team had to take a call on creative freedom(that would be me) and moreover, nobody's gonna point out - "oh! there are only 4 winners but there are 5 points in that crown........hhhmm.......faulty logo!"

water water everywhere

one of the most devastating rains in bombay. me and my roommate Tenzing stepped out of the house in search of lunch only to discover that half the building is underwater. we got stranded the entire day in a nearby mall.

the smile on my face disappeared upon our return when we faced more water(this time it was waist-high).